Innovation Innovation at RB
Innovation
Our approach to research and development is truly unique. Everything we do starts and ends with the consumer. For us, it’s about consumer-driven discovery – understanding consumers’ needs and discovering new ways to innovate and change their lives.
Our global, well-connected R&D team features a diverse mix of different functions and specialisms. Whatever the discipline, we work together from start to end, creating innovative, science and technology led solutions for healthier lives and happier homes.
We’re experts in the science of living. We combine practical application of science with behavioural psychology, to create products that make a difference to consumers’ lives worldwide.
For 70% of consumers air fresheners can smell artificial. We created the world’s first fragrances that constantly change to give our consumers a true-to-life scent experience.
Our consumers told us they wanted to be closer to their partners. We created thinner condoms to enhance sensation and feeling, increasing consumers’ perception of togetherness.
Healthy looking, shiny nails perfectly complement a groomed appearance. We gave consumers a quick and easy way to keep their nails feeling and looking good.
We work at the cutting-edge of research, regulatory and medical sciences, developing the biggest brands in consumer health.
